Wild were asked to take the House of Peroni concept created by Frukt and create a two Tuscan villa themed spaces for their exciting new partnership at Royal Ascot.

Working closely with Frukt we developed the concept into a deliverable vision that would skin existing structures to create an Italian oasis that celebrated the Peroni brand while staying true to the equestrian setting in which it was set.

From full set build including custom textured walls and handmade furniture, through to 3D horse head props, digital screens and lighting, we produced and installed all elements to create this high impact space.