OTO

Awakening

DESCRIPTION

SERVICES

We were proud to be able to support OTO with their first ever department store window, and what a window it was! Door no.9, right at the front of Selfridges.


Inspired by the beauty and natural power of the hemp leaf to create OTO's incredible products, we developed a metamorphosis concept which saw the humble leaf evolve into a soaring flock of birds. These origami paper creations were awoken by the symbolic OTO Chime, whose soundscape we played across Oxford street by converting the glass into a reverberating speaker.


We were all delighted by the windows reception and it also went on to win the Retail Project of the Year Award at the UK Graphic Awards.

Concept creation

2D design

3D design

Project Management

Paper crafting

Set build

Print

AV (audio)

Installation

GALLERY