M&C Saatchi approached Wild to support their partnership with Shimano, by helping them bring their communications strategy to life at the Tour de France.

Our in-house design team, worked alongside both parties to develop a stand design that would survive in all weather and be easy to transport to each fan zone without compromising on content. This resulted in 5 zones; a welcome station, gallery space, retail area, the neutral car and an interactive racing experience.

Following the approval of these designs, our project delivery team then managed the production, logistics and installation of the stand at every location.